Welcome to London's first Beauty Playground!

You’ll find the Beauty Playhouse at 189 Piccadilly, St James’s, W1J9ES London. It’s three floors of beauty heaven.


Opening Times 

Monday - Saturday:  10:00 -20:00
Sunday & Bank Holidays: Closed


Our Location

189 Piccadilly Street, London
W19 9ES


Earth is The Makeup Playground (Floor 0) 

Introducing our latest makeup obsessions, freshly sourced from around the world. Also, look in the lift. 

Find your best ever skin on Aura (Floor -1)

Is it wrong that skincare’s our only hobby? On Aura you’ll find the crème de la creams and amazing facials and body wraps by some major players. 

Nail Nirvana awaits you in Heaven (Floor 2)

Our amazing nail bar, haircare, hair tools and bath and body can all be found on the second floor.